4K. It’s a phrase that causes heated debate amongst video professionals. Do we really need to be shooting in 4K? What if Im only delivering in HD? Are there any other benefits that make shooting in 4K worthwhile? In this post we are going to take a look at some of the benefits of filming in 4K and what this means for video production.
The ROIG group is an American business that works with other companies to help strengthen their business and promote growth. They work with industry leading companies such as Best Buy, Ford, Sony, IBM and many more. ROIG producer, Bill Anderson, was in Australia to work with The Good Guys. He needed to produce interviews with Andrew Muir (The Good Guys Chairman) and Michael Ford (CEO).