4K.  It’s a phrase that causes heated debate amongst video professionals.  Do we really need to be shooting in 4K? What  if Im only delivering in HD?  Are there any other benefits that make shooting in 4K worthwhile?  In this post we are going to take a look at some of the benefits of filming in 4K and what this means for video production.
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The Background

The ROIG group is an American business that works with other companies to help strengthen their business and promote growth. They work with industry leading companies such as Best Buy, Ford, Sony, IBM and many more. ROIG producer, Bill Anderson, was in Australia to work with The Good Guys. He needed to produce interviews with Andrew Muir (The Good Guys Chairman) and Michael Ford (CEO).
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When the City of Port Phillip launched their “Smart Travel” campaign in 2013, they commissioned two of our Dream Engine camera operators to capture the mood, movement and flow of travelling to work via greener means.
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Melbourne is a cultural hub for many different arts. Video production is certainly one of them, and there is a plethora of videographers out there vying for your attention. With camera prices coming down all the time, basically anyone can pick up a camera and call themselves a videographer. S0, how can you spot the professionals from the amateurs? What are the things to look for when researching video production companies to film your next interview, promotional video or event?
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IBM Australia hires Dream Engine’s camera crew regularly to service all of their needs in Melbourne. As IBM’s in-house videographers are based in Sydney, they are unable to fly regularly to-and-from Melbourne. Dream Engine provides IBM with an outsourced video production crew in Melbourne.
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Yamaha Music commissioned our camera crew to shoot footage for a series of artist profile videos for their YouTube channel.

The shoot was at Bakehouse studios in Melbourne -a  wonderful character-filled music rehearsal studio.

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IT outsourcing firm Kinetic IT contacted us from their Perth head office. The company required the shooting of a series of staff profile videos at their Melbourne office.

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